Stand out with courage.

About Wild Lore Co.

Wild Lore Co. was created for storytellers, misfits, rule-benders, and boundary-pushers. We believe the best stories are the ones that haven’t been tamed: raw, real, and unapologetically human.

We help brands, leaders, and businesses develop narratives that inspire, inform, and influence. Our approach is rooted in strategy but driven by instinct. We blend insight with imagination to uncover and amplify your voice with intention.

Our mission is to change how stories are told. We combine sharp strategy with untamed creativity to help brands and individuals connect more deeply, move more boldly, and show up more authentically.

Increase Executive Visibility

Clients have seen a 25-40% increase in LinkedIn engagement and profile views within 3 months of implementing our thought leadership strategies.

Boost Brand Recognition

Creative campaigns and content strategies have led to a 15-30% increase in brand awareness and audience engagement across channels.

Deliver High-Impact Strategies

Pitch decks and C-suite presentations designed by Wild Lore have contributed to a 20% higher success rate in securing funding, partnerships, and new business opportunities.

This is a space for bold thinking and even bolder doing.

Wild Lore Co. was born from a desire to create outside the lines, to build brands that feel lived-in, and to tell stories that carry weight.

Founded by Ash Serrano, a Latina creative leader with over 15 years of marketing experience, Wild Lore is built on real roots. Ash has helped shape narratives for brands like Amazon, discovery+, and HGTV. Her work blends brand clarity with creative edge—and her specialty lies in capturing the story beneath the surface.

MEET THE FOUNDER

Ash Serrano

Ash Serrano founded Wild Lore, a strategic storytelling studio dedicated to transforming brands and building thought leaders. With 15+ years of experience across in-house and agency roles, Ash has worked with diverse clients, from global giants like Amazon, Hulu, and KPMG to fast-growing startups and mission-driven organizations.

Ash combines bold creativity with strategic precision, specializing in executive visibility, brand strategy, communications, and scroll-stopping content that drives engagement and impact. Known for developing high-impact decks, shaping C-suite narratives, and connecting creative dots to deliver cohesive stories, Ash’s approach blends both creative flair and business acumen.

A passionate advocate for authentic storytelling, Ash believes in making stories roar—whether through personal branding, content campaigns, or communications strategies that resonate. With a focus on elevating leaders and brands, Ash’s work consistently stops the scroll and commands attention.

We’re the perfect match if…

You’re not interested in sounding like everyone else


You want strategy and soul behind your brand


You value storytelling as much as results


You’re ready to be seen and remembered


You’re building something with purpose, not just polish


You want a thought partner who listens, pushes, and gets it


You know your story matters—you’re just not sure how to tell it yet