Meet Ash
Strategist, storyteller, and mom of two boys who spent 15+ years in the corporate trenches before building Wild Lore to help executives stop sounding like everyone else.
THE ROLES BEHIND THE WORK
Narrative Philosopher
Children's Podcaster
Community Builder
Storytelling Teacher
Social Media Nerd
LinkedIn Strategist
Wild Lore didn't come from nowhere. It came from all of this: every community I've built, every story I've told, every version of myself I've been along the way.
Veteran spouse. Mom of two boys. Dog and chicken wrangler. Midwesterner living in Atlanta with an RV parked in the driveway for whenever adventure calls. This is the life that fuels everything else.
MY MOST IMPORTANT ROLE:
The Home Team
From LiveJournal to LinkedIn: a life shaped by the evolution of social media
I'm the OG Myspace generation. Born in 1987, I know the world before social media and the one that came after. My first posts weren't on LinkedIn. They were on LiveJournal and Xanga, where I wrote about the world just to make sense of it. Storytelling online wasn't a strategy back then. It was just how I processed life.
In 2005, I started college studying Journalism. No smartphones. Facebook had just launched and was only for college students. YouTube was brand new. Twitter didn't exist yet. I learned to communicate in a world that was about to change completely, and I got to watch it happen in real time. I didn't know it then, but I was getting a front-row seat to the biggest shift in how humans connect.
Chapter 01: Beginning
Communities, corporations, and the pattern I couldn't unsee
Before I ever worked with executives, I learned how to build community from scratch. I co-founded Atlanta Social Club, a private community of 15,000+ women built on one belief: connection matters. That experience taught me something I've carried into everything since: communities grow when people feel seen.
Then came 15 years inside the corporate machine, helping Fortune 500 execs, global brands, and founders tell their stories. I built content ecosystems, managed executive LinkedIn accounts, and led communications strategies during high-stakes moments. I saw what worked. I saw what didn't. And I kept noticing the same pattern: the smartest people in the room often had the weakest presence online. Their ideas were sharp. Their content was invisible. The problem was never the message. It was the voice.
Chapter 02: Building
Where all the chapters lead
In 2023, I earned a master's degree in digital communications and started pulling together everything I'd learned. The result was a system: eight storytelling archetypes based on how people naturally communicate. Once you know yours, everything clicks. You stop guessing what to post. You stop sounding like a template. You finally have language for why some content feels like you and other content doesn't.
Wild Lore is where all of it lives now. Everything I've learned about voice, visibility, and what makes people pay attention, packaged into tools that help executives become known for their ideas. This is the work I was always building toward.
Chapter 03: Breakthrough
The moments that mattered
ALONG THE WAY
The Moments that Mattered
ALONG THE WAY
Launched the first iteration of Wild Lore, focused on career development for female executives, including resume writing, career matching, and LinkedIn optimization.
Landed my first contract that led to working with multiple Fortune 500s.
Became a mom for the first time.
Quit my corporate job and went out on my own. Landed a contract with KPMG to support executives on their LinkedIn presence.
Graduated from the University of Florida with a Master's degree in Digital Communications.
Hired by multiple agencies and Fortune 500s to build out executive presence and corporate narrative programs.
Rebranded and refocused Wild Lore into what it was always meant to be.
client success
Wild Lore connected all the dots. Our messaging finally tells a cohesive story that stops the scroll.
On brand clarity:
Wild Lore's approach to LinkedIn and thought leadership changed everything. My visibility increased, and I finally feel positioned as a leader in my industry.
On Executive Visibility:
It's rare to find this blend of creative and strategic. Wild Lore understood our challenges immediately, and the impact was immediate.
On strategic thinking:
Our engagement rates skyrocketed. Wild Lore's ability to turn executives into thought leaders is unmatched.
On engagement results:
Stronger engagement, clearer voice, consistent messaging across every touchpoint. Wild Lore brought it all together.
On communications alignment:
The girl who started this journey isn't the one writing this page.
then and now
PAGE ONE ASH
Thought I needed to sound "professional"
Chased every opportunity
Worked inside the corporate machine
Helped executives tell their stories
Thought visibility was about volume
Did it all behind the scenes
Dreamed about passive income
CURRENT CHAPTER ASH
Finally found my real voice
Focused on the right ones
Built my own thing
Now I teach them to tell their own
Learned it's about voice
Showing up as the face of Wild Lore
Actually building it
The LinkedIn Profile Audit
Your profile is your first impression. This quick checklist helps you optimize what's working and fix what isn't, so you're making the right impact before you ever post.
