Find Your Storytelling Archetype

take the quiz →

 Identify your natural storytelling style and how to use it.

Turn your ideas into influence.

Storytelling tools for executives ready to be known.

You've done the work

Built the career.
Earned the seat at the table.
Now you're ready to be known for your ideas, not just your title. 

Wild Lore gives you the storytelling tools to make that happen.

WHAT COMES NEXT

You've done the work. Now do the work that gets you seen.

Wild Lore's storytelling tools help you find your voice, build visibility, and create content that actually lands.

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The same problem kept showing up: smart people sounding like everyone else. So she built a framework to fix it.

Narrative philosopher. Veteran spouse and mom of two boys. Dog and chicken owner. RV adventurer. Children's podcast creator. Midwesterner in Atlanta.

Wild Lore was built by Ash Serrano, a strategist who spent 15+ years helping Fortune 500 executives and founders shape their narratives.

More About Ash →

meet
ASH

Find Your Storytelling Archetype

Discover your natural communication style in 5 minutes. Get personalized insights on how to use it.

Take the quiz →

FREE QUIZ

FREE QUIZ

FREE QUIZ

Everything starts with your archetype. Wild Lore's 8-archetype framework helps you identify your natural storytelling style, then gives you the tools to use it. Take the quiz to find yours, then go deeper with courses built around your specific voice.

The Predictive Positioning Cheatsheet →

AI as Your Voice Coach →

Strategy

The LinkedIn Post Starter Kit →

From Visible to Valuable →

Voice

Content

Visibility

Explore the TOOLS

The LinkedIn Profile Audit

Your profile is your first impression. This quick checklist helps you optimize what's working and fix what isn't, so you're making the right impact before you ever post.

DOWNLOAD OUR TOP accelerator

the next chapter

Predictive Positioning Playbook Course 

Turn your ideas into influence by getting there first. The Predictive Positioning Playbook teaches executives how to build influence by anticipating what their audience needs next, rather than chasing what everyone else is already talking about.


Learn More

Same belief, different audience. This is what it looks like when storytelling is the throughline.

Wild Lore teaches executives to find their voice. wonderbefore helps kids discover theirs.

Where IMAGINATION LEADS

Learn more about wonderbefore →

Listen to wonderbefore 

Another Way We Tell Stories

wonderbefore

Wild Lore believes storytelling starts early. wonderbefore is a children's storytelling podcast where imagination leads the way. A different kind of project, the same belief: stories shape how we see the world.

Learn More →

Trusted by

500+

Executives Supported

20+

Global Brands

15+

Years of Experience

Revenue Influenced

$50M+

Whether you're ready to find your storytelling archetype, build a LinkedIn presence that actually sounds like you, or finally stop second-guessing every post, Wild Lore has what you need to become known.

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Get Started →