Turn your ideas into influence.
Storytelling tools for executives ready to be known.
You've done the work
Built the career.
Earned the seat at the table.
Now you're ready to be known for your ideas, not just your title.
Wild Lore gives you the storytelling tools to make that happen.
The same problem kept showing up: smart people sounding like everyone else. So she built a framework to fix it.
Narrative philosopher. Veteran spouse and mom of two boys. Dog and chicken owner. RV adventurer. Children's podcast creator. Midwesterner in Atlanta.
Wild Lore was built by Ash Serrano, a strategist who spent 15+ years helping Fortune 500 executives and founders shape their narratives.
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ASH
FREE QUIZ
FREE QUIZ
FREE QUIZ
Everything starts with your archetype. Wild Lore's 8-archetype framework helps you identify your natural storytelling style, then gives you the tools to use it. Take the quiz to find yours, then go deeper with courses built around your specific voice.
AI as Your Voice Coach →
Strategy
The LinkedIn Post Starter Kit →
From Visible to Valuable →
Voice
Content
Visibility
Explore the TOOLS
The LinkedIn Profile Audit
Your profile is your first impression. This quick checklist helps you optimize what's working and fix what isn't, so you're making the right impact before you ever post.
DOWNLOAD OUR TOP accelerator
the next chapter
Listen to wonderbefore
Another Way We Tell Stories
wonderbefore
Wild Lore believes storytelling starts early. wonderbefore is a children's storytelling podcast where imagination leads the way. A different kind of project, the same belief: stories shape how we see the world.
Trusted by
You've built the expertise. You've earned the credentials. But your LinkedIn profile is still describing what you do instead of showing what you see.
A LinkedIn Optimization Strategy Session is one focused hour to change that. I audit your profile before we meet, we implement changes together live, and you leave with a custom 1-pager outlining your positioning strategy and next moves.
Ready to Be Known?
let's connect
500+
Executives Supported
20+
Global Brands
15+
Years of Experience
Revenue Influenced
$50M+
Predictive Positioning Course
A self-paced course that teaches executives how to build influence by seeing what's coming before everyone else does. 22 lessons, 4 modules, and a complete system for content that sounds like you and lands with the people who matter.
ways to work together
LinkedIn Profile Audit
One focused hour to turn your LinkedIn profile from a resume into a positioning tool. I audit before we meet, we implement together live, and you leave with a custom strategy 1-pager and a profile that finally sounds like you.
Executive Content Writing
You have the expertise and the ideas. I turn them into content that builds your reputation before the conversation starts. LinkedIn content, thought leadership, and strategic storytelling — written in your voice, not mine.