Why some people get remembered and others get scrolled past
The FRAMEWORK
You were trained to blend in
Corporate culture rewards playing it safe. Sounding "professional." Removing anything too personal, too bold, too you. So that's what most executives do, and that's why most executive content sounds identical.
The problem isn't a lack of ideas. It's a lack of voice. And without a voice, even the best ideas get ignored.
Your voice already exists. You just haven't named it yet.
Wild Lore's framework helps you identify how you naturally communicate, then gives you the tools to use it with intention. It's built on two core concepts: storytelling archetypes and Predictive Positioning.
Your archetype reveals your natural storytelling style. Predictive Positioning teaches you to lead with what your audience needs to hear before they know they need it. Together, they give you a voice that's unmistakably yours and content that actually lands.
THE 8 ARCHETYPES
Leader • Visionary • Builder
Epic
Legacy in motion. You thrive on scale and impact, turning ideas into movements and rallying others into action. Your voice carries the resonance of inspiration.
Superpower: Turning ideas into movements
Witness • Truth-Teller • Connector
Memoir
Vulnerability turned into resonance. You transform lived experience into connection, building trust through candor and reflection. Your openness makes people feel seen.
Superpower: Transforming lived experience into collective insight
Teacher • Symbol-Maker • Guide
Fable
Truth told in timeless symbols. You distill complexity into clarity, turning small details into parables that stick. People turn to you for wisdom and direction.
Superpower: Distilling complexity into clarity
Visionary • Futurist • Inventor
Sci-Fi
The voice of vision. You live at the edge of possibility, connecting patterns others miss and inviting people to imagine what could be.
Superpower: Designing futures and translating them into action
Dreamer • Romantic • Enchanter
Fairy Tale
Wonder in every word. You bring magic into the everyday, lifting people out of the ordinary and reminding them of the beauty that surrounds them.
Superpower: Evoking wonder that stirs the heart
Challenger • Provocateur • Disruptor
Thriller
Sharp edges. Bold stakes. You create momentum through tension and clarity, cutting through noise and pushing people toward decisive action.
Superpower: Generating urgency that moves audiences
Philosopher • Guide • Oracle
Myth
Archetypal. Timeless. Eternal. You speak to what endures, anchoring people in meaning and connecting the personal to the universal.
Superpower: Revealing patterns that hold culture together
Trickster • Commentator • Culture-Critic
Satire
Clever truths told with a wink. You shift perspectives with wit, disarming through humor then landing the insight. You challenge convention while keeping the room awake.
Superpower: Using humor to reveal truth
Predict the Problem.
Lead with the Answer.
Most thought leadership is reactive. Someone asks a question, you answer it. A trend emerges, you comment on it. You're always one step behind.
Predictive Positioning flips that. Instead of promoting your solutions, you anticipate what your audience is about to struggle with and address it before they ask. You become the person who saw it coming.
This is how trust gets built at scale. When you consistently name problems before your audience fully feels them, they start paying attention. They lean in. They come back. Because you're not just helpful, you're ahead.
FREE QUIZ
The quiz takes five minutes. You'll walk away knowing your natural storytelling style, what makes your voice different, and how to start using it with intention.
