Turn your ideas into influence by getting there first.
The Predictive Positioning Playbook teaches executives how to build influence by anticipating what their audience needs next, rather than chasing what everyone else is already talking about.
You’ve built the expertise. You’ve earned the seat at the table. But when you post online, something gets lost. Your ideas are sharp, but your content is forgettable.
This course fixes that. You’ll learn the methodology, find your voice, and build a presence that actually sounds like you and lands with the people who matter.
This Course Is For You If...
✓ You’re an executive or senior leader with real expertise but low visibility
✓ You know you should be posting on LinkedIn but everything you write sounds like everyone else
✓ You’re tired of watching less qualified people get recognized while you stay invisible
✓ You’ve been trained to sound “professional,” which really means you sound like a press release
✓ You want to build thought leadership without becoming a content machine or corporate robot
✓ You know you should be posting on LinkedIn but everything you write sounds like everyone else
Not for you if:
You’re looking for viral hacks, engagement tricks, or how to game the algorithm. This is about building a real reputation, not chasing likes.
- “We help companies achieve X”
- “Excited to announce…”
- “5 tips for better Y”
- “Thoughts?”
This is reactive positioning. It waits for your audience to recognize they have a problem and go looking for solutions. By then, you’re one of hundreds saying, “Pick me.”
You’re competing on credentials instead of insight. Describing what you do instead of what you see. Asking for attention instead of earning it.
The problem is that you’ve been taught to communicate like everyone else. And everyone else is invisible.
Why Most Thought Leadership Fails
Predictive Positioning
Instead of promoting your solutions, you name the problems your audience doesn’t fully see yet. You articulate what they’re feeling before they have words for it. You become the person who saw it coming.
This is about pattern recognition: noticing what’s shifting in your industry, your clients, your conversations, and saying it out loud before anyone else does.
The result: - You stop competing in a crowded market - You build trust faster than any case study could - You become the person people think of when the problem you named finally arrives
Combine predictive positioning with your natural storytelling style, and you stop guessing what to post. You start creating content that sounds like you, resonates with your audience, and builds the kind of trust that turns visibility into opportunity.
there's a better way...
Reactive positioning says: “Here’s what we do.” Predictive positioning says: “Here’s what’s coming.”
What you'll learn
THE FRAMEWORK
module 01
Master the methodology that flips thought leadership on its head
Learn why most content fails and what to do instead. You’ll understand the difference between reactive and predictive positioning, master the three-question filter for every piece of content, decode buyer psychology across awareness stages, and build your Problem Bank (a library of insights you can draw from again and again).
✓ 5 lessons ✓ 60 minutes ✓ 5 worksheets
module 02
THE VOICE
Find your archetype and build a presence that actually sounds like you
Discover your storytelling archetype and go deep on what makes your voice different. You’ll learn your natural patterns, understand your shadow side (what to avoid), master the Refract framework for flexing your voice across contexts, use AI as a mirror instead of a replacement, and optimize your LinkedIn profile through your archetype lens.
✓ 5 lessons ✓ 60 minutes ✓ 5 worksheets
module 03
THE EXECUTION
Write LinkedIn content that lands, every time
Master the anatomy of a post that works: hooks that stop the scroll, structure that holds attention, endings that drive action. You’ll learn the five content types and your natural mix, get archetype-specific templates, cut the corporate fluff (jargon, hedging, filler), and build a complete editorial process from idea to publish.
✓ 5 lessons ✓ 65 minutes ✓ 5 worksheets
module 04
THE SYSTEM
Build a sustainable presence that actually converts
Turn visibility into pipeline. You’ll learn the four stages from recognition to relationship, build a weekly cadence that won’t burn you out, understand which metrics actually matter (and which to ignore), master six tactics for converting content into conversations, and create a sustainability plan for the long game.
✓ 5 lessons ✓ 65 minutes ✓ 5 worksheets
Predictive Positioning
PLAYBOOK
Your ultimate step-by-step marketing program, crafted by a seasoned entrepreneur, to help growing business owners master high-converting marketing strategies. This comprehensive system streamlines your approach, saves you time, and guides you in building a sustainable six-figure business—without the BS and gatekeeping.
Predictive Positioning
PLAYBOOK
Here's what you'll get inside
✓ Video Lessons
5 hours of focused, no-fluff instruction across 4 modules
✓ a workbook
Implementation tools for every lesson (fill them out as you go)
✓ Your Archetype Deep Dive
Full breakdown of your storytelling type, patterns, and pitfalls
✓ Archetype-Specific Templates
Plug-and-play content frameworks designed for YOUR voice
✓ The Approval Accelerator
Navigate corporate/legal review and get buy-in from stakeholders
✓ Objection Handler Guide
Scripts for the excuses that hold you back (internal and external)
✓ Knowledge Checks
Lock in key concepts with quick quizzes after each lesson
✓ Lifetime Access
Go at your own pace and revisit whenever you need a refresh
What You’ll Be Able to Do
After the Playbook, You’ll…
I’ve written over 10,000 pieces of content. Built nearly 30,000 LinkedIn followers. Worked with executives at companies like KPMG and Mondelez. And I’ve seen what works.
I spent 15+ years helping Fortune 500 executives and founders tell their stories. I managed LinkedIn accounts, built content ecosystems, and led communications strategies during high-stakes moments.
And I kept seeing the same pattern: the smartest people in the room were invisible online, with sharp ideas and forgettable content.
The problem was never the message. The problem was the voice.
So I built a framework to fix it. The Predictive Positioning Playbook is everything I’ve learned about what makes people pay attention, packaged into a system you can actually use.
meet
ASH
This course is the playbook I wish someone had handed me 15 years ago.
Don't Just Take My Word For It
Ash helped our leaders show up with impact. Our messages finally feel authentic, timely, and powerful.
Ash brought the clarity and structure my brand needed. What felt overwhelming now feels strategic and intentional.
Wild Lore's approach to LinkedIn and thought leadership changed everything. My visibility increased, and I finally feel positioned as a leader in my industry.
Ash has a rare ability to translate complex strategy into clear, compelling stories. She gave our leadership team confidence that our vision was being communicated with impact and clarity.
Our engagement rates skyrocketed. Wild Lore's ability to turn executives into thought leaders is unmatched.
Your Questions Answered
Why would I need this course?
Depends on what you do:
If you’re in sales or business development: You’re leaving money on the table. Every week you’re not visible on LinkedIn, your competitors are building relationships with your future clients. The executives you want to reach are scrolling. They’re forming opinions about who knows their industry, who gets their problems, who’s worth a conversation. If you’re not in that feed, you don’t exist. Cold outreach gets ignored. Warm inbound from someone who’s been reading your posts for six months? That converts. This course teaches you how to be the person they already trust before the first call.
If you’re a CEO or leader of people: Your visibility is your company’s culture, recruiting edge, and trust signal all rolled into one. When you post, your team sees what you value. Candidates Google you before they apply. Investors check your LinkedIn before the pitch. Partners decide if you’re credible based on what you share. Silence is a missed opportunity to shape how people see your company. This course helps you show up as a leader worth following instead of a title on an org chart.
If you’re in consulting or professional services: You are the product. Clients hire you because they trust your judgment. But they can’t trust what they can’t see. The consultants winning the best engagements aren’t always the smartest; they’re the most visible. They’re the ones who’ve been sharing insights for months before the RFP hits. When it’s time to hire, they’re already on the shortlist. This course teaches you to build that kind of quiet omnipresence.
If you’re a subject matter expert or technical leader: You have knowledge most people would pay for, but nobody knows it. You’re the person your colleagues come to with hard questions, but outside your company, you’re invisible. That’s a career risk. When layoffs hit or opportunities open up, the experts with visibility get calls. The ones without are starting from scratch. This course helps you translate what you know into content that builds your reputation beyond your current role.
If you’re in marketing or comms (and trying to get executives to post): You already know this matters. You’ve been trying to get your leaders active for years. This course gives you a system to point them to, a methodology they can follow without you ghostwriting every word.
The bottom line: In every role, the people getting opportunities are the ones who are visible. They show up with a point of view. This course teaches you how to be that person.
Who is this course for?
Executives, senior leaders, and corporate professionals who have real expertise but low visibility. If you’re ready to build a presence that matches your experience, this is for you.
How long is the course?
About 5 hours of video content across 22 lessons, plus 22 worksheets to implement as you go. Most people complete it in 2-4 weeks depending on their pace.
I’m not sure I have time to post on LinkedIn regularly. Will this still work?
Yes. Module 4 is specifically about building a sustainable system that doesn’t require posting every day. You’ll learn a realistic cadence (2-4 posts per week) that fits your schedule and actually moves the needle.
What if I need approval from legal or comms before I post?
We’ve got you. The Approval Accelerator bonus is designed to help you navigate corporate review processes and get buy-in from stakeholders.
How long do I have access to the course?
Lifetime access. Go at your own pace and revisit the materials whenever you need a refresh.
What if I don’t know my storytelling archetype yet?
You’ll take (or retake) the quiz in Module 2 and get a full deep dive on your result. The entire course is built around helping you find and use your archetype.
Is this only for LinkedIn?
The focus is LinkedIn because that’s where most B2B executives build visibility. But the framework, voice work, and content strategies apply anywhere you’re showing up with ideas: speaking, podcasts, internal comms, even how you run meetings.
What if I’m not ready to be “an influencer”?
This is about being known for your ideas by the people who matter to your career and business. Quiet influence. Real reputation. No celebrity status required.
What makes this different from other LinkedIn courses?
Most courses teach tactics: how to write hooks, when to post, what hashtags to use. This course teaches positioning, specifically how to say things others aren’t saying yet. That’s what makes you memorable. The tactics follow from that.
What if it doesn’t work for me?
If you go through the course, do the work, and don’t see a shift in how you think about content and how your content performs, reach out. We’ll make it right.
Ready to Be Known?
$497
✔ 22 video lessons (~5 hours)
✔ 22 implementation worksheets
✔ Archetype deep dive + templates
✔ Approval Accelerator bonus
✔ Objection Handler guide
✔ Lifetime access