Digital & Social Media
Our Digital & Social Media work is dedicated to building brands that connect, inspire, and grow in the ever-evolving digital space. From strategic campaign development to fostering authentic community engagement, we approach each project with a focus on creating genuine impact. We harness the power of influencer collaborations, craft meticulous content calendars, and implement social listening to stay in tune with audience needs and trends. With a commitment to creativity and a foundation in strategy, we turn every interaction into an opportunity to elevate and strengthen a brand's digital presence.
Brand Strategy
Brand Strategy
Makeup with Nikki
Crafted a distinct brand essence for the rising beauty sensation Makeup with Nikki. Sculpted a harmonious fusion of elegance and flair, resulting in a streamlined brand strategy and website that showcases Nikki's artistry and elevates her presence in the beauty cosmos. Every pixel and palette choice was meticulously curated to mirror the sophistication and passion Nikki brings to every brushstroke.
Application Management
Application Management
Entrusted with pivotal platforms, I am the linchpin between technology and communication. My role has entailed managing and envisioning strategies that bridge gaps, ensuring seamless and meaningful interactions for all team members. With a keen eye for design and a deep understanding of user experience, I’ve ensured applications were functional and visually compelling.
Applications: SharePoint Intranet, Viva Employee Experience Platform, and SocialChorus CMS
Social Media Strategy
Social Media Strategy
Synovus
I had the unique opportunity to collaborate closely with a company's first Social Media Director. Our shared objective was clear: conceptualizing and rolling out the enterprise's first social media blueprint. With our combined insights, dedication, and innovative approaches, we didn't merely lay the groundwork; we saw tremendous growth. The fruits of our labor were evident when, within just a year of implementing our strategy, we witnessed a remarkable 50% growth across all our social channels. This feat not only underlined the effectiveness of our collaborative approach but also paved the way for a robust and future-proof social presence for the company.
Social Media Management
Social Media Management
Embarking on a mission to fortify social presence, I’ve led the meticulous development of a content calendar, integrating industry-best practices for post cadence. Not just in planning, I wore the creative hat to both pen and design captivating posts, ensuring our audience stayed engaged and informed. But the role went beyond just creating; it was about nurturing. I actively took charge of community management, fostering a space where interactions flourished, and brand loyalty strengthened.
Tools: Hootsuite, Sprout Social, HubSpot's Marketing Hub, CoSchedule, Crowdfire
Social Listening
Social Listening
Recognizing the value of an attentive ear in the dynamic realm of social media, I initiated a conscientious approach toward growth. With a strategy anchored in genuine understanding and responsiveness, I managed daily postings, ensuring our content was timely and relevant. However, content delivery is only half the story. I gleaned valuable insights by consistently monitoring engagement patterns, allowing brands to pivot strategies in real-time and keep the audience truly connected.
Tools: Brandwatch, Talkwalker, BuzzSumo, Social Mention, Meltwater, Critical Mention
